What's your gym program? I want to train like you 🙏
Sell this
Turn followers
into profit.
We build your digital product and store in 10 days. You keep 100%.
$270k+
Creator sales
10 days
To launch
100%
Yours
The gap
You already have the hard part.
The audience is built. The trust is there. The only thing missing is the thing to sell them.
People ask you for it every week — in your DMs, in your comments, under every post where you explain how you do something. Most creators sit on that for a year, because building it is tedious, the store setup is fiddly, and nobody tells them what to charge.
Product ideas
Your audience is already asking.
Every repeated question in your DMs and comments is a product someone would pay for. Here's what that looks like.
What do you actually eat in a day?? 😍
Sell this
Meal plan & recipe guide
Ebook · $37What's your makeup routine? And which foundation is that?!
Sell this
Step-by-step makeup guide
Guide + product list · $29Skincare routine please!! Your skin is glowing
Sell this
Skincare routine blueprint
Guide · $27How do you budget your money each month?
Sell this
Budget planner template
Spreadsheet · $19Where did you stay in Bali? Need your whole itinerary
Sell this
Bali travel guide
Itinerary + map · $25What preset do you use on your photos?
Sell this
Lightroom preset pack
Presets · $19How do you edit your Reels so fast?
Sell this
Reels editing mini-course
Video course · $49Example messages and prices for illustration. Your Offer Recommendation looks at what your audience actually asks for.
The numbers
Brand deals end. Products keep selling.
What the research says about how creators actually get paid.
The problem with relying on brand deals
$52,744
Average yearly income of an Australian creator, well under the average full-time wage of about $90,000.
Vista / YouGov, 500+ AU creators4%
Of creators worldwide earn more than $145,000 a year.
Goldman Sachs Research53%
Of creators earn under $145 from a single brand deal.
Linktree Creator Report2 in 3
Creators have never had a brand deal at all.
Linktree Creator ReportWhere the money is moving
2.2M
Digital downloads sold on Stan Store in 2025, its best-selling product type by far.
Stan, State of the Creator Economy59,000+
Creators made money on Stan Store in 2025. It's the same storefront we build yours on.
Stan, State of the Creator Economy14%
Of creators earn from their own products, so most of your niche isn't selling one yet.
Stan creator survey$0
Stock or shipping. Once it's made, each sale costs you only platform and payment fees.
How digital products work
Real examples
Creators who sold what they know.
Every one of them started by answering the question their audience kept asking.
$400M
PDF workout guidesSweat app
Her guides grew into the Sweat app, which US fitness company iFIT bought in 2021 for a reported $400 million.
InDaily (price reported, not disclosed)$100M
PDF training guidesEvolveYou app
Her first guide was for followers asking for advice. Its earnings funded her app, and her businesses made about $100 million in a year.
Women's Health UK; Business Insider (app + activewear combined)$3.5M
YouTube videosOnline course
A doctor who started a YouTube channel, then sold a course teaching others how. It brought in about $3.5 million in 2021.
Business Insider$2.5M
LinkedIn postsTwo online courses
Turned his posting habits into courses on growing an audience. He reported about $2.5 million a year, with no employees.
Starter Story interviewKIC
Ebook seriesKeep It Cleaner app
Keep It Cleaner began as a set of ebooks for their followers. It grew into the KIC fitness app and the KICPOD podcast.
Couturing; MediaweekNext
Your DMsYour product
You bring the audience and the know-how. We build the product and the store in 10 days.
Book a free call
What you get
Everything you need to start selling.
One flat fee of A$1,750. Everyone gets all of it.
- A product idea and pricePicked from what your audience already asks for
- Your productBuilt from scratch, in your branding
- Your shopStan Store or Payhip, set up and tested
- A Launch Kit30 days of content, ready to post
- 14 days of supportAfter handover
- 100% of your salesWe never take a cut
The process
How it works
Ten days from payment to handover. Then fourteen days of support.
1
Free · 25 minutes
Strategy call
We look at your audience and I tell you what I'd build and what it's realistically worth. You leave knowing your break-even and your profit.
2
Day two
Offer Recommendation
What to sell, what to charge, and the revenue maths for your follower count. You approve it in writing before I start.
3
Days three to nine
Build
I build your product and set up your Stan Store or Payhip shop. You approve the outline first and get a round of revisions on the draft. The checkout is tested with a real purchase.
4
Day ten
Handover
Everything is transferred into your name, your launch date is set, and I walk you through your Launch Kit.
5
Fourteen days after handover
Support
Email support, answered within one business day. Fixes, questions, pricing tweaks, and a performance read once you've launched.
Your storefront
Built on Stan Store.
Stan is the link-in-bio store creators use to sell digital products. We set yours up, connect your payments and test the checkout, so it's ready the day you post.
Visit Stan Store- One link in your bio. Followers browse, pay and get their download on the same page.
- Paid straight to you. Stan pays your sales out to you through Stripe or PayPal. We never touch the money.
- Your account. The store, the customers and the email list are yours. Stan's subscription is billed to you by Stan.
Or a full shop
Built on Payhip.
Payhip is an online shop for digital products, with its own storefront page. If you'd rather have a full shop than a link-in-bio page, we can build yours on Payhip instead.
Visit Payhip- A proper shop. All your products on one storefront, with a checkout that works on any device.
- Paid straight to you. Payhip deposits each sale into your connected PayPal or Stripe account straight away.
- Start for free. The free plan has no monthly fee. Payhip takes 5% of each sale instead.
Stan Store vs Payhip
Which one suits you?
| Feature | Stan Store | Payhip |
|---|---|---|
| Best for | Selling from your Instagram or TikTok bio | A full shop with lots of products |
| Monthly cost | From about $42, with a 14-day free trial | Free, or about $42 or $144 on paid plans |
| Platform fee per sale | 0% | 5% on free, 2% on $42, 0% on $144 |
| Free plan | No | Yes |
| Card fees | Stripe or PayPal standard rates | Stripe or PayPal standard rates |
Not sure which? Your Offer Recommendation tells you which one fits your audience, before we build anything.
The math
It pays for itself at
19 sales
The average sale on Stan Store in 2025 was about $97. At $97, nineteen sales covers the whole thing. If you have 20,000 followers, that's under 0.1% of your audience — roughly one person in every 1,053.
Industry guides put typical conversion for a creator's audience at 1% to 2%. So break-even sits about ten to twenty times below where you'd normally expect to land. Everything past 19 sales is profit.
Say 1% of 20,000 followers buy a $97 product. That's 200 sales, $19,400 in revenue, and $17,650 profit after the fee.
| Your price | Sales needed | % of your audience |
|---|---|---|
| $14 | 957 | 4.8% |
| $67 | 200 | 1.0% |
| $97 | 138 | 0.7% |
Same money. Seven times fewer buyers. Most creators price themselves into a corner before they start — and it's in your Offer Recommendation before we build a single page.
Run your numbers
What would it take for your audience?
Drag the two sliders. The first is how many followers you have, the second is what you'd charge for your product.
5k200k
$40$300
To break even on the build
44 sales
That's 0.88% of your audience — about 1 in every 114 followers.
To make $10,000 profit
294 sales
That's 5.88% of your audience — about 1 in every 17 followers.
If 1% of your followers buy
$250 profit
50 sales at $40, after the A$1,750 fee.
For context, industry guides put typical conversion at 1% to 2%, and good results at 2% to 5%.
Free guide
The profit guide. One page, free.
The profit maths, what you get and how it works, all on one page. Save it, share it, or read it later.
Pricing
No revenue share. No commission.
You keep 100% of every sale, forever.
Done-for-you digital product
A$1,750
Flat fee, all inclusive · incl. GST
Book a strategy call
Pay now — A$1,750
Already had your call? Pay here and I'll start straight away.
- Offer Recommendation, approved by you first
- Custom product built from scratch
- Stan Store or Payhip setup and live checkout test
- 30-day Launch Kit
- 14 days of post-handover support
- A contract for both parties
Not included: your Stan Store or Payhip plan · ad spend · additional products · ongoing management
Results
What creators say
★★★★★
[Example] I'd been telling people "a guide is coming" for about eight months. It went live ten days after our call and I stopped having to lie about it.
[Client name] · [Niche], [follower count]
★★★★★
[Example] The pricing conversation was worth the fee on its own. I was going to charge $19. It sells at $89 and nobody has blinked.
[Client name] · [Niche], [follower count]
★★★★★
[Example] I did not touch a single settings page. The store was built, tested and handed over, and the launch calendar told me exactly what to post.
[Client name] · [Niche], [follower count]
★★★★★
[Example] What sold me was being told on the call what it was realistically worth, instead of a number designed to make me feel good.
[Client name] · [Niche], [follower count]
★★★★★
[Example] It reads like me. That was the part I was most worried about and it's the part people comment on.
[Client name] · [Niche], [follower count]
★★★★★
[Example] My link in bio had one dead Linktree on it for two years. Now it has something that makes money while I sleep.
[Client name] · [Niche], [follower count]
Questions
The things everyone asks
Do you take a percentage of my sales?
No. Flat fee, one payment. You keep everything you sell, forever.
Who owns the product?
You do. Completely. It's your name, your branding, your file, your store, your payouts, your money.
What if I don't have a product idea?
That's the Offer Recommendation. I look at what your audience already asks you for and tell you what to build and what to charge.
What if I don't like it?
You approve the Offer Recommendation before I build, you approve the outline before I write, and you get a round of revisions on the draft. Three checkpoints before anything is final.
How do I know it'll be profitable?
You see the maths before anything is built. Your Offer Recommendation shows your price, the sales that cover the A$1,750, and the profit after that. At a $97 average sale, break-even is 19 sales, and every sale after that is profit you keep in full.
How do you get into my store?
The default is a screenshare session — about 45 minutes, I direct and you click. Nothing gets shared. If you'd rather hand over access, it goes through a one-time secure link, you change the password at handover, and I confirm in writing that I no longer have access.
Book a strategy call.
25 minutes. I'll look at your audience, tell you what I'd build, and show you your profit maths.
Book a strategy call
Disclaimer
Revenue figures describing past client work are actual results achieved by DigiLab clients. All other figures on this page — including break-even calculations, price ladders and conversion ranges — are illustrative projections based on published industry benchmarks. They are not predictions or guarantees. Results depend on your audience, offer, pricing and execution. DigiLab does not guarantee any level of sales, revenue or income.