References

Sources

Where the statistics and creator examples on this site come from. All figures on the site are in Australian dollars. Figures originally reported in US dollars have been converted at about US$1 = A$1.45 and rounded.

The numbers

  • $52,744 average Australian creator income. Vista survey of 500+ Australian content creators, conducted by YouGov. Coverage on Boss Hunting · SmartCompany
  • Average full-time Australian wage, about $90,000. Australian Bureau of Statistics, Average Weekly Earnings. ABS
  • 4% of creators earn more than $145,000 a year. Goldman Sachs Research, "The creator economy could approach half a trillion dollars by 2027". Originally US$100,000. Goldman Sachs
  • 53% earn under $145 from a single brand deal; 2 in 3 have never had a brand deal. Linktree Creator Report, survey of about 9,500 creators. Originally US$100. Net Influencer summary · SmartCompany
  • 2.2 million digital downloads sold, 59,000+ creators earning, 14% earning from their own products. Stan, State of the Creator Economy. Stan

Creator examples

  • Kayla Itsines, Sweat. Sale of Sweat to iFIT for a reported $400 million. The price was reported in the media and not officially disclosed. InDaily · iFIT announcement (Business Wire)
  • Krissy Cela, EvolveYou. Her first PDF guide and app origins: Women's Health UK. About $100 million in a year across her businesses, including Oner Active clothing, originally US$70 million: Business Insider. Women's Health UK · Business Insider
  • Ali Abdaal, Part-Time YouTuber Academy. About $3.5 million in 2021, originally US$2.4 million. Business Insider profile of Abdaal's business.
  • Justin Welsh. About $2.5 million a year with no employees, originally US$1.7 million. Starter Story interview, "The Solopreneur: He Makes $1.7M With 0 Employees". Interview transcript
  • Steph Claire Smith & Laura Henshaw, Keep It Cleaner. Ebook origins and the KICPOD podcast. Couturing · Mediaweek

Elsewhere on the site

  • Stan Store pricing: about $42 or $144 a month, 0% transaction fee, 14-day free trial. Stan. Originally US$29 and US$99. Stan pricing · Stan help centre
  • Payhip pricing: free with a 5% fee, about $42 with 2%, or about $144 with 0%; sales deposited to your PayPal or Stripe. Payhip. Originally US$29 and US$99. Payhip pricing · Payhip payment gateways
  • Typical conversion of 1% to 2%, with 2% to 5% counted as good. Creastor, social media to digital product sales funnel guide. Creastor
  • Average sale on Stan Store, about $97. Stan, State of the Creator Economy. Originally US$67. Stan